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dashi.

Dashi Digital — Commerce operators

Operators,
not an agency.

We run our own DTC brands, ship Shopify software used by merchants worldwide, and help established commerce businesses rebuild how they operate around AI. Everything we recommend has already run on our own P&L.

Apply to work with usHow we work
DTC brands owned and operated in-house
2
DTC brands owned and operated in-house
Combined annual revenue across our own brands
[8-figure]
Combined annual revenue across our own brands
Shopify apps live in the App Store
[N]
Shopify apps live in the App Store
Countries where merchants run our software
[N]
Countries where merchants run our software

01 / What we do

Three disciplines. One operating system.

Most advisers have never carried inventory. We do it every day. Our brands, software and advisory work feed each other, so what we bring you is already tested, already built and already earning.

01 / Brands

We run our own.

Two direct-to-consumer brands, owned and operated in-house. They are our laboratory: every workflow, model and playbook is tested on our own margin before it reaches anyone else.

The portfolio
02 / Advisory

AI transformation for commerce.

We redesign how commerce teams operate, from customer experience and creative to merchandising, forecasting and reporting, with AI built into each. The output is working systems, not a strategy deck.

Explore advisory
03 / Software

Tools we needed, built for every merchant.

Our Shopify apps started as internal fixes for problems we hit running our own stores. Now merchants around the world run them every day.

See the apps

02 / The Dashi loop

We find the problem in our own business first.

Everything we offer comes out of the same cycle. It’s why our advice is specific, and our software is useful.

  1. 01

    Operate

    We run real brands with real customers, inventory and margin.

  2. 02

    Find

    Friction shows up in our own numbers before it shows up in a client’s.

  3. 03

    Build

    We build the AI systems and tools that remove it, and measure the result.

  4. 04

    Release

    What works becomes software for merchants and playbooks for our partners.

03 / Principles

How we operate.

  1. 01

    Proven before prescribed.

    We test on our own brands before we advise on yours. If it hasn’t moved our numbers, it won’t appear in your roadmap.

  2. 02

    Built, not slide decks.

    An engagement ends with systems running in production and a team that knows how to run them. Documents are a by-product.

  3. 03

    Measured in margin.

    We measure contribution margin, hours returned and customer experience. Never “AI adoption”.

  4. 04

    Small by design.

    We partner with a limited number of businesses each quarter, and senior operators do the work.

04 / Advisory

From diagnosis to an AI-native operation.

Three engagements, each one earning the next. We start by understanding how your business actually runs, then build what moves margin.

01About 3 weeks · Fixed scope

Diagnostic

We study how your business actually runs: operations, data, customer service, creative and merchandising. You leave with a ranked roadmap of AI opportunities, each sized by margin impact and effort.

026–12 weeks

Build

We put the highest-value systems into production inside your stack, working alongside your team rather than handing over a document.

03Ongoing

Embedded

We stay on as your fractional AI and commerce partner, improving what is live and building what comes next.

Explore advisory →

Work with us

We take on a small number of advisory partners each quarter.

If you run an established commerce business and want to rebuild how it operates around AI, tell us where you are.

Apply to work with us