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02 / Advisory

AI transformation, led by operators.

For established commerce businesses ready to change how they operate, not just add another tool. We bring the systems we run in our own brands and build them into yours.

Built for

  • Established DTC and retail brands, typically $5M+ in annual revenue
  • Founders and leadership teams who own the P&L
  • Teams who know AI should change how they work, and want it done properly

01 / Engagements

Three engagements, each one earning the next.

Most partners start with a Diagnostic. Each stage stands on its own, so you only continue when the case is clear.

01About 3 weeks · Fixed scope

Diagnostic

We study how your business actually runs: operations, data, customer service, creative and merchandising. You leave with a ranked roadmap of AI opportunities, each sized by margin impact and effort.

  • Operating audit across teams, tools and workflows
  • Data and stack readiness review
  • Ranked opportunity roadmap with margin impact
  • 90-day build plan
026–12 weeks

Build

We put the highest-value systems into production inside your stack, working alongside your team rather than handing over a document.

  • Production AI workflows and agents
  • Integration with Shopify and your core tools
  • Team training and operating documentation
  • Before-and-after measurement
03Ongoing

Embedded

We stay on as your fractional AI and commerce partner, improving what is live and building what comes next.

  • Monthly build cycles
  • Performance reviews against margin targets
  • New capabilities as models and tools mature
  • Senior access when it matters

02 / Where it changes

Where AI changes how a commerce business runs.

The areas we build in, from the front of the store to the back office. Your Diagnostic decides which come first.

01

Customer experience

Agents that resolve tickets, handle returns and answer pre-purchase questions in your brand voice, with people handling the exceptions.

02

Creative production

Pipelines that turn product and customer insight into on-brand ads, imagery and copy, at the volume modern channels demand.

03

Merchandising & site

Product content, search, bundles and on-site experiences that are tuned continuously rather than once a quarter.

04

Forecasting & inventory

Demand forecasting and purchasing support that cuts stockouts and dead stock, and frees up cash.

05

Reporting & insight

Agents that read across Shopify, ad platforms and finance, then tell the team what changed and why.

06

Internal operations

Workflows that take repetitive work out of finance, operations and the team’s day.

03 / Not a fit

If you want a chatbot bolted onto your store, or a report to file away, we are not the right partner. We work with teams who want the way they operate to change.

04 / Questions

What partners ask first.

What happens to our data?

It stays yours. We work inside your accounts and tools, under NDA, and only use providers whose terms prevent training on your data.

Which tools and models do you use?

Whatever fits the job. We are independent of any vendor and choose models and tools based on what has worked in our own brands.

How involved does our team need to be?

We need a sponsor from leadership and one owner per workstream. We do the heavy lifting, and your team learns to run what we build.

How soon will we see results?

The Diagnostic delivers your roadmap in about three weeks. Most first systems go live within the first month of a Build.

How do you choose who to work with?

We take on a small number of partners at a time. We look for established businesses, leaders who own the change, and problems we have already solved in our own operations.

Do you work with brands that compete with yours?

We disclose any overlap before an engagement starts. If there is a conflict, we say so and decline.

Work with us

Start with a conversation.

Tell us about your business and what you want to change. We reply to every application within two working days.